A Revolution in Product Design

The future of fashion lies in a reconciliation between nature and industry. Christiaan Maats, the Dutch designer, visionary and founder of OAT shoes, has overcome a mountain of obstacles to defy what many in the shoe industry said would be impossible – the design and production of a 100% bio-degradable shoe that sprouts flowers when planted back in the earth. This is the story of one man’s dream to close the loop and make shoes an integral part of the connection between mankind and nature. The design of this revolutionary product took him on a global journey from sourcing to production. In his goals to help people shift the way they think about style and recycling, Christiaan has no doubt planted the seeds for revolution in product design.